A “much-loved” community pub in west Hull has temporarily called time on business as it undergoes a major programme of refurbishment. The Highway, in Willerby Road, is the latest Marston’s pub to undergo a transformation.
The hostelry has closed from today (Monday, March 2) and is set to relaunch on Wednesday, March 25 under the new sports concept, Grandstand, with market-leading big screen technology, menus, and events. This transformation represents a significant investment of over £290,000.
Joanne Fieldsend, pub partner, said: “We will have some amazing new technology, food and drink offers and events, and we want as many local people to be featured on our walls as possible. We can’t wait to welcome all our regulars and some new faces in, to see the new and improved Highway.”
The Highway’s new features are designed to deliver a stadium-style experience on every visit. The refurbishment will include the installation of market-leading technology, such as a new 3m-long, 1.68-tall screen, state-of-the-art sound systems and flexible tiered seating to ensure customers all get a great view of the action.
A refurbished outdoor area with TV screens will also be added, and locals will be able to order through the Marston’s “Order & Pay” app so there is no need to even leave their seats.
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The Highway will also be decorated with local sports memorabilia and is calling on the community to share photographs and items to help celebrate the achievements of local sports stars and teams, past and present.
Located in a suburban area of Hull, The Highway is a community pub perfectly situated for locals of all ages to relax with a drink, catch the latest sports fixture, or refuel with some food after visiting the Willerby Shopping Park or taking a swing at the nearby Springhead Park Golf Club.
Once reopened, the pub will show all key sporting fixtures, including football, rugby, cricket, tennis, F1, darts, horse racing, and more. Regulation dart boards and pool tables will return, alongside new competition leagues and free-to-play recreational sessions.
A new range of bar food has been introduced, perfect for half-time and for sharing. The “Match Day Menu” will feature hand-held bites, such as chicken wings and nachos, sitting alongside pub favourites such as fish and chips and burgers.
The Highway has also refreshed its range of drinks, and all draught beer is available in two-pint cups. Local sports teams will be able to apply for a “Black Card”, giving them access to exclusive offers, endless chips on team nights, and rewards for celebrating wins at their local.
The Grandstand concept follows industry research revealing that 8.5m consumers have watched sports games at the pub, with 86 per cent of fans preferring sports pubs for their atmosphere, better screens and sound, and the chance to connect with friends and family.
Marston’s has selected The Highway for the Grandstand transformation due to its involvement with local sports teams, community groups, and charities.
For more information or to book a table for the reopening, visit highwayhull.co.uk
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